Buzzfeed has some ridiculous headlines (case in point: 51 Corgi GIFs That Have Changed the World which was renamed to “will change your life”) and they get a lot of clicks for that reason.
If you’re in the middle of writing a paper for school or your blog (whether a research paper, analysis, list, or classification) a provocative title can help to get the reader (your audience) excited about the topic or intrigued by your thesis, even before they read the first paragraph. For the next paper you write, consider thinking of a few different provocative titles that will grab the attention of your audience just like those corgis.
What’s not to love? Get writing: http://www.straighterline.com/online-college-courses/english/.
Or if you want give us a better title for this post in the comments.